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WASHINGTON--(BUSINESS WIRE)--Rock the Vote, the largest non-profit and non-partisan organization in the United States driving the youth vote to the polls, today announced a partnership with contemporary women’s apparel line bebe stores, inc. (NASDAQ:BEBE). The partnership will focus on engaging young women in the political process through education, voter registration and voting.
From today until the 2016 Presidential Election—exactly one year—bebe will help spread messaging around the importance of voting through a variety of programs that encourage civic participation. Online bebe shoppers will notice a new tab on its homepage that provides an online voter registration form and frequently asked questions about voting such as ones polling locations, as well as stories from real bebe women about why voting is important to them.
In addition, bebe will join Rock the Vote for its Rock the Vote Bus Tour launching in Fall 2016. The Bus Tour will make stops at over 40 college campuses across the country and feature onsite voter registration activations. bebe will also be featured at Rock the Vote’s Democratic National Convention and Republican National Convention, a cultural content video and through social media.
“Rock the Vote is very excited to partner with bebe to ensure that young women and the issues that matter most to them are heard by the candidates,” said Ashley Spillane, President of Rock the Vote. “Rock the Vote is dedicated to meeting young people where they are and we know that through bebe’s over 160 stores, its online presence and popular brand-recognition among young women we will be able to accomplish that goal.”
12,000 Americans are turning 18 every day and Millennials will total over 93 million next year, with the potential to comprise a decisive bloc of up to 40% of the voting electorate. The partnership will target the over 40 million young women who make up that population through the distribution of Rock the Vote’s bipartisan message around the importance of voting.
“The bebe brand is always looking for innovative and empowering ways to engage with young women,” said Jim Wiggett, Chief Executive Officer of bebe stores, inc. “Through our partnership with Rock the Vote we look forward to making it easier for women to get involved and make their voices heard and encourage the next generation of voters.”
About Rock the Vote
Rock the Vote is the largest non-profit and non-partisan organization in the United States building the political power of young people. Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights, and advocate for an electoral process and voting system that works for the 21st century electorate. Since 1990, Rock the Vote has revolutionized the use of pop culture, music, art and technology to inspire political activity. Now, for almost 25 years, Rock the Vote has pioneered ways to make voting easier by simplifying and demystifying voter registration and elections for young adults.
Rock the Vote has run the largest voter registration drives for young people on record during the past six Presidential elections. In 2008 and 2012, our on-the-ground efforts, online organizing, and cutting-edge tools and technologies made us the largest non-partisan voter engagement campaign in the nation. All of these efforts have resulted in Rock the Vote processing nearly seven million voter registrations, bringing millions more to the polls, and becoming a trusted resource for young people, government agencies, and technological innovators passionate about political discourse and engagement. Learn more by visiting rockthevote.com or connect with us on social on Twitter or Facebook.
bebe stores, inc. is a global specialty retailer, which designs, develops and produces a distinctive line of contemporary women’s apparel and accessories under the bebe and BEBE SPORT brand names. bebe currently operates 162 bebe retail stores, the on-line store, bebe.com, and 38 bebe outlet stores. These stores are located in the United States, Puerto Rico and Canada. bebe also distributes and sells bebe branded product in approximately 100 doors through its licensees in 20 plus countries.